Goal

We all have our go-to products. As the best-selling drug-store mascara, Covergirl LashBlast is a go-to for many people. We decided to use the popular mascara brand as a means to empower and inspire beauty lovers to do more than their norm.

Forget Wishes

Eyelash wishes are a sham. Covergirl LashBlast mascara doesn’t believe in wishing on fallen lashes. We believe in making yours look their best so you can paint the reality you want to see. Covergirl LashBlast Mascara wants to end wishful thinking. Put your mascara on. Put in the work. Start creating.

Calling All Creators (Video)

We inspired people to start creating their best lives with an online video.

Put it on the Board (Social)

Creating the things you want starts with a vision. A vision is born on a board.

For the Bold (Product Integration)

We took the line to the next level and made our mascaras personal to the babes who slay.

Affirmations (Radio)

We spoke change into existence, encouraging others to follow suit.