Goal
Promote the Mitsubishi and Atlas Obscura partnership video series “I Went There.”
I Went There
If you didn’t tell everyone, take a picture or post about it, did you even go there? The Mitsubishi Outlander Sport feeds the excitement and curiosity that drives us to find those off-the-beaten-path gems on our travels. We gave viewers inspiration to explore in the Outlander Sport through a video series partnership with Atlas Obscura. Then, we left them wander-lusting with our Instagram Stories promoting them.
JULIA DUMAS: COPYWRITER 