Mitsubishi X Atlas Obscura (Social, Partnership)

Goal

Promote the Mitsubishi and Atlas Obscura partnership video series “I Went There.”

I Went There

 If you didn’t tell everyone, take a picture or post about it, did you even go there? The Mitsubishi Outlander Sport feeds the excitement and curiosity that drives us to find those off-the-beaten-path gems on our travels. We gave viewers inspiration to explore in the Outlander Sport through a video series partnership with Atlas Obscura. Then, we left them wander-lusting with our Instagram Stories promoting them.

McEvoy Ranch

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Craggy Gardens

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Carter Vintage Guitars

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